The “Whos” And “Wheres” Of iOS Device Usage Explained

The “Whos” And “Wheres” Of iOS Device Usage Explained

In a new report released this morning, mobile analytics firm Flurry took a deep dive into the different types of people, or demographic segments, which skew more heavily toward iPhone or iPad. Some of the findings were somewhat obvious – that shoppers and business travelers skew toward iPhone, for example. But others were a little surprising – like the fact that the group that skews most toward iPad are pet owners. Who knew?

For startup founders and mobile app developers, a study like this is important in terms of understanding your customer base, and how they use their devices, especially if you’re targeting a group that fits into a couple of different personality types. Of course, today’s report is about teasing out the differences between iOS users, and the context in which they’re using an iPad or iPhone – it can’t tell you about the Android user base, or those on other platforms, like desktops, BlackBerry or Windows Phone. (Though Flurry says that’s still to come for Android, at least).

The chart below is interesting in terms of understanding which devices may be used by which personalities, and where that usage may be taking places.